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Borgmarkkula blog 18 3

Beyond Options: Rethinking Customization Through Parametric Logic

This blog explains how parametric customization replaces traditional option-based configurators with intelligent, rule-driven systems that generate geometry from performance intent. It breaks down modular parametrization, real-time computation, fabrication-ready outputs, and the business value of adopting intelligent configurators.

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Borgmarkkula blog 16

Online Configurators: Where Customization Becomes Creation

Online configurators are redefining how people buy and brands build. They turn shopping into creation, blending personalization with production through parametric design. At Borg Markkula, we help companies bridge creativity and manufacturing, making every product unique, efficient, and scalable.

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